How to use ChatGPT in SMM and save up to 40% of working time

On February 18, 2023, the information space of Ukraine was shaken by incredible news. The head of the Ministry of Digital Transformation Mykhailo Fedorov announced that ChatGPT –a chatbot with artificial intelligence – has become officially available in the country. So we would like to share our own experience with you and talk about how this tool will be useful for SMM professionals.

Using ChatGPT: What’s Changed in SMM

Those who have encountered the field of SMM know: such a specialist had to be a “jack of all trades”. Due to a large number of tasks, it was possible to test only two or three hypotheses during the month of work on the project. Was there always a result? No, especially when the niche was new for the specialist. According to the statistics of our agency, 90% of satisfied customers and 10% of dissatisfied customers were stable for each month.

We started testing ChatGPT a little earlier, and for good reason. The work of SMM was accelerated by 40%. So it is safe to say that the percentage of dissatisfied customers will drop to 0-5% this month. Let’s look at simple “Before/After” examples:

• Creating a simple content plan. Previously – 21-40 hours of teamwork, now – 12-18 hours (without shooting);
• Finding ideas for content. Previously – up to 8 hours of working time, now – no more than two hours;
• Writing technical specifications (for which, by the way, the client did not want to pay). Previously – from 40 minutes to two hours, now – 18 (!) minutes for a Senior specialist for a complex project. We take into account that the publication involves the work of a designer and a copywriter.

Until recently, the profession of an SMM specialist was the busiest. Specialists left our team due to psycho-emotional burnout and the inability to cope with a large number of tasks. Now our colleagues note that they have more free time for themselves and loved ones, and the number of missed deadlines has dropped to 2% of tasks (compared to 8% we had before the introduction of ChatGPT).

ChatGPT & SMM: what opportunities does artificial intelligence open up

Now this chatbot has become “a jack of all trades”. It can help with creating strategies, content plans, and rubrics, writing texts and scripts, generating ideas, and other tasks. But…

It turns out to be imperfect – this is reality. Therefore, it is too early to say goodbye to SMM professionals, it’s just that their work is changing the format. Now routine tasks can be entrusted to ChatGPT, and then you can refine the results yourself. The rules of the game are changing, but those who use this tool remain in the winning position. That is why soft skills are very needed now.

Is ChatGPT useful for Junior specialists

Currently, our team consists of Middle and Senior level specialists. Until recently, we conducted internships for Juniors. And we believe that ChatGPT is a very powerful tool for young professionals. With its help, you can develop your skills much faster to grow to the Middle level or higher.

Helpful tips for using ChatGPT

• Rule #1: Do not tell anyone about ChatGPT (everyone already knows about it, and 100,000,000 active users are proof of that).
• Rule #2: The more inputs, the better the result. Let’s explain with a simple example. Try the request “provide content ideas for a milk brand” and the request “provide content ideas for Instagram of a dairy brand. The goal is to increase the percentage of interactions from users aged 18-25.” And you will see that the second one will be much more effective.
• Rule #3: Refine, refine, and REFINE. Artificial intelligence can provide a million options. To find exactly the one you were looking for, you need to develop this skill.

Our team uses these rules in the working process, so we get the most out of ChatGPT.

Can ChatGPT completely replace an SMM specialist

And, finally, we will answer the question that interests everyone. Will ChatGPT replace an SMM specialist? In our opinion, so far this tool is a very powerful assistant that can take care of routine tasks. So, the SMM specialist will have more time for creating new hypotheses and theories, as well as for education. Shortly, we will see a boom in social media marketing strategies, and this is a fact. But this tool is not yet capable of becoming a full-fledged substitute for the brain of a specialist.