“Trick” of digital marketing: what will be trending in 2022

Everyone wants to go online now. For businesses, online presence is a great opportunity to find your target audience, expand your client base, and make a statement. It’s a convenient way for consumers to get to know content and make purchases. But things change much faster online than in real life. Therefore, it is importsnt to take into account what is relevant now in order to maintain its popularity. Today we will talk about the key trends of digital marketing in 2022.

1. Live broadcasts

Remember how many live broadcasts were held during strict quarantine restrictions? Now remember how many people watched these broadcasts? The numbers are simply amazing. Communication has massively moved online, and the popularity of live broadcasts will only grow. What benefits does it bring to the business?

• Increases the involvement of the target audience;
• Brand promotion is free;
• You can interact with people online;
• The tool allows you to warm up interest in the company and its products.

Many platforms have created all the conditions to make broadcasting comfortable. Instagram allows you to make joint broadcasts, Facebook allows you to use visual and sound effects. TikTok has also joined this direction and added advanced functionality.

2. Influence marketing

“Splitting” hasn’t worked for a long time now, because people don’t like when something is forced on them. But native advertising works well. Therefore, influencer marketing is now widely used to promote various products and services. In 2022, the popularity of cooperation with bloggers and influencers will only grow. Here it is important to understand that video content is more popular, because it ranks more effectively in social medias and keeps the audience’s attention.

3. Brand’s backstage on display

No one cares about the perfect picture anymore. People understand that everything cannot be perfect. They want to know the truth. And it is important for the brand to share this truth in order to form a trustful relationship with the audience. What can be done?

• Visually demonstrate a product or service, show how to use it or what it is needed for;
• Show the features of production and storage of the product;
• Talk about the ideas that led to the result (for example, the release of a certain collection or the launch of a course).

It is also very important to share honest reviews and feedbacks on social media to help others make a decision in favor of the purchase.

4. Online + offline

The pandemic has forced businesses to expand their online presence. Many brands have created a social media accounts, online stores, and mobile apps. Now it is important to integrate online and offline capabilities so that the system works as one. For example, a person can place an order on the Internet and pick it up in a store.

5. End-to-end analytics

Statistical data allow to analyze the behavior of users in order to subsequently build more effective communication. To see the big picture, you need to search for information in different systems and combine it. Recently, the demand for end-to-end analytics tools, which can be used to integrate different channels, has been increasing.

And the last, bonus trend. What do you think it is about? Currently, the popularity of brands that cooperate with non-profit organizations is growing. 82% of consumers, if other things are equal, will make a purchase from a company that is engaged in charity. Therefore, it is very important to connect such initiatives in your business. We hope that our selection will help you effectively promote your brands online and attract as many customers as possible this year.